Moneysupermarket unearths ‘epic builder’ Colin

Mother is continuing its strange people ‘feeling epic’ schtick for Moneysupermarket, this time with epic builder Colin.

Never actually warmed to this campaign but it must be doing the business: it’s outlasted those of its rivals and must be one of the longest-running campaigns on UK TV.

Quite like Colin’s thirty seconds. MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.