Mother Holdings and Singapore-based The Secret Little Agency (TSLA) are in advanced negotiations to form a partnership in the Far East. On completion the deal will result in a joint venture between both companies in Shanghai – Mother Shanghai – and a global strategic partnership between TSLA Singapore and Mother.
The intention is to forge an independent global network for Mother and TSLA across major creative hubs – in the Americas with Los Angeles, New York and Buenos Aires; Europe with London and Asia with Singapore and Shanghai.
TSLA was founded in an apartment ten years ago and has been named creative agency of the year for the region multiple times. TSLA clients include Netflix, Zespri and Milo for Nestle. TSLA’s leadership of Nicholas Ye, Julia Wei, Hanyi Lee, Eunice Tan, Mavis Neo and Kris Kam will remain.
TSLA founder Nicholas Ye says: “We’ve had a crush on Mother for some time now. Mother doesn’t just create great work. They move culture. To do this sustainably, independently and together with friends from three other continents, is a future we’re definitely looking forward to.”
Mother, known equally for its creative work and fierce independence, started in 1996. Now with offices in London, New York, Los Angeles and Buenos Aires, clients include Baileys, Stella Artois, KFC, IKEA, Target and MoneySuperMarket.com.
Mother Holdings global CEO Michael Wall says: “The culture, outlook and ambition of Mother and The Secret Little Agency are uncannily similar. The one obvious difference is geography. We have been working on an informal basis for a little while now. It quickly became evident that as a bigger, joined up family we’d be able to offer our people and our clients even greater opportunities.”