IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam?
Here’s the latest featuring a lion relaxing in an IKEA living room (lions relax for 18 hours a day it seems, only springing into action when hunger strikes). But, of course, there’s a twist.
Nicely done but something is missing. Product?
Oddly the 20-second probably works better.
MAA creative scale: 6.