Now MoneySuperMarket offers Masters of the Universe

There’s no doubt which campaign would win the Extra Cheese award of the past decade – Mother’s for MoneySuperMarket (although Gio Compario for rival Gocompare might run it close).

Mother’s last iteration had chaps in hot pants – which led to a touch of controversy so that had maybe run its course. This time it’s exhumed some comic strip film types: Skeletor and He-Man, both Masters of the Universe.

Not my favourite campaign from Mother but it does its job fearsomely well.

MAA creative scale: 7.

This is an updated version of an earlier story.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. “(although Gio Compario for rival Comparethemarket might run it close)”

    Isn’t Gio the mascot for GoCompare… you’re confusing the brands here!

  2. Whoops will change