Mother misfires at the Stella Artois party

Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem to get in beer commercials.

‘Host One To Remember’ it’s called with a cavalier disregard for grammar.

The cheesy approach – this is supposedly a singularly naff summer party – is tricky to pull off. Has Stella cut its budget?

One to forget I’d say.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.