Mother give us the whole chicken – but is that enough?

Mother makes its debut for KFC with this campaign ‘the whole chicken,’ designed to show that it sources its chickens from proper suppliers, according to reports. Although that’s not immediately apparent from this.

Mass market restaurants emphasise either the experience or the food, rarely both. Or something else if they can’t think of anything about the above.

Not quite sure what this is on about – although it’s undeniably a chicken. Maybe it will develop.

In the meantime though: MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.