AB InBev and Mother take water plea to Super Bowl

Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ campaign through Mother.

But it’s not another outing for beery imbibers but a continuation of Stella’s partnership with Water.org, intended to bring clean water to millions of people who still have to walk miles to find some. Starring campaign front man Matt Damon.

Clever to line this up with Stella’s posh “chalices.”

MAA creative scale: 7.

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