Boots sticks to old ways with new agency Ogilvy

Boots moved from mother to Ogilvy in a WPP deal earlier this year and has been busily employing Mother ever since.

This Christmas effort from Ogilvy is straight out of the Mother songbook and no worse for that.

There are two genres of UK Christmas ads: fantasy and reality. Boots, wisely, sticks to reality.

MAA creative scale: 7.

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