Staples joins to spearhead Mother’s west coast ambitions

Long-serving Wieden+Kennedy creative Joe Staples (below), who left in March, is joining Mother’s nascent LA operation as ECD and Partner.

Mother New York CCO and partner Corinna Falusi says:“We are so excited to welcome Joe to our Mother family out west. Our first year in LA has already been amazing and with Joe we believe that his enormous creative and personal energy will continue to inspire our broader creative community.”

Mother, under new global boss Michael Wall, has expanded in LA as it has retrenched in New York. Big west coast tech-based clients appear to be keener on indie creative agencies than the traditional agency holding companies.

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