Can PG Tips rediscover glory days with an agency review?

I see that PG Tips, now owned by Unilever, is reviewing its business at Mother.

Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And when did you last see a good Unilever ad – can’t think of one. Dove some would say but that campaign’s showing its years.

Here’s Mother for PG Tips (using ITV’s monkey), not bad.

And Davidson Pearce’s ‘Mr Shifter’ from 1971.

Advertising must be about the only commercial activity that doesn’t improve in 46 years.

Maybe Unilever should let adam&eveDDB, into which Davidson Pearce disappeared decades ago (the DDB bit) have a go.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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