Mother wins Dune London’s big new brand campaign

Mother seems set fair for a strong end to the year, adding Dune London’s upscale shoes and accessories business to the flagship Sky corporate account.

Dune is now a substantial business with over 100 standalone stores and numerous concessions in 18 countries and an online business with customers in 140 countries.

Dune London marketing and ecommerce director Rob Silsbury says: “Our aim is simple – consistently exceed expectations for design, quality, value, experience and service. It’s how we’ve developed into a major footwear and accessories brand. Now, as a global player, we’ve taken the decision to engage experts in building successful global brands. Mother fitted that bill perfectly and we look forward to achieving great things together.”

Mother creative director Peter Robertson says: “We want to remind people how great Dune London shoes and accessories are, by turning heads with our communications and getting people to think shoes first!”

Mother’s first campaign will launch in February 2019.