Mother picks up another Agency of the Year gong

Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.)

Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which produced some outstanding creative work) and it had AMV BBDO and BBH.

Both the latter (for us) seem to be works in progress although AMV won Asda and produced some good stuff (which it always does) and BBH is still attempting to recapture its former stellar glories. It should be a contender in 2019.

But it’s fitting that Mother, at the grand old age of 21, picked up another gong: its work (below – it’s not all KFC and IKEA) is arguably better than ever and it retains the knack of moving with the times, however disrupted and uncomfortable such times may be.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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