Mother shows it can play the celeb game too with bar mayhem for Stella Artois

Mother is in a rich vein of form just now and this time it’s New York’s turn to venture into Joan Collins and Leonard Rossiter territory for Stella Artois. Collins and Rossiter performed for Cinzano and CDP and here we have Sarah Jessica Parker (of Sex and the City fame) and Jeff Bridges (in Dude mode) causing mayhem in a New York bar.

It’s the small touches that make these things better than just the celebs and Bridges’ “Stella Artoys” is one such.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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