TV marketer Thinkbox appoints Mother to prestige account

Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red Brick Road which handled Thinkbox for its first 12 years. Media stays with MediaCom.

Thinkbox marketing director Andrew MacGillivray says: “Mother absolutely nailed the brief, rising above the competition with a spot-on strategy, a brilliant creative platform, and some truly sparkling creativity. We can’t wait to start working with them on Thinkbox’s next TV campaign.

“But we also have to thank BBH, Leo Burnett and Wonderhood Studios (the other competing agencies.). We are incredibly grateful for all their hard work, their passion and commitment to TV advertising, and some cracking scripts. We were privileged to see such high quality across the board.

“The whole pitch process has confirmed that the UK’s creative agencies are bursting with wonderful TV ideas.”

Bet they are, the trouble is they don’t get that many such opportunities these days.

Thinkbox seems to do a good job (its members include Channel 4, ITV, Sky Media, Turner Broadcasting and UKTV, who together represent over 99 per cent of commercial TV advertising through their owned and partner TV channels.)

Although some may say Thinkbox’s marketing efforts are preaching to the converted, a steadily declining proportion of UK advertisers, transfixed by programmatic digital.

Interesting shortlist. Wonderhood Studios, the dual purpose programme and ad-making business founded by former Channel 4 and St Luke’s boss David Abraham, misses out again. It was on the final shortlist for Virgin Media which went to the mighty adam&eveDDB.

Some enterprising advertiser should choose Wonderhood which will be bursting at the seams to show what it can do with a proper ad campaign.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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