Analysis
-
Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?
This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from…
Read More » -
Best ads of 2016: Apple, Jimmy’s and Mars win August
August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from…
Read More » -
ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?
On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until…
Read More » -
Paul Simons: a “fresh perspective” doesn’t always require an agency pitch Sainsbury’s
It is the week of the mega accounts moving home, first M&S and two days later Sainsbury’s – each worth…
Read More » -
Paul Simons: was M&S’ decision to dump Y&R unfair?
M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from…
Read More » -
Daniel Domberger of Livingstone: can agencies like Dentsu buy their way into data?
Daniel Domberger (below) of media and technology M&A firm Livingstone questions if buying data-based businesses can help agencies compete with…
Read More » -
Tom Denford and David Indo from ID Comms: the world’s most successful media agency start-up
In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing.…
Read More » -
R3: Omnicom leads 2016 “Roster-palooza” creative and media new business race
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies…
Read More » -
David Indo from ID Comms: The £100 million media boss
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media…
Read More »