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Advertisers
Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner…
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Advertisers
Paul Simons: heroes of adland stalk Soho’s Star & Garter
The Star & Garter is one of London Soho’s famous watering holes and here, in a tribute to late MAA…
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Advertisers
Paul Simons: here’s advertising’s future in the new model era
This is late MAA partner Paul Simons from two years ago, on the changes he saw coming in adland. And…
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Advertisers
Paul Simons: the ad that restored my faith in advertising
The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a…
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Advertisers
Paul Simons: is data grail driving WPP’s shotgun marriages?
Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP…
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Agencies
Paul Simons: Lee Clow taught me ‘less is more’ at TBWA
MAA partner Paul Simons sadly died last week. In tribute here’s one of his pieces about Lee Clow of TBWA…
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Advertisers
Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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Advertisers
Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul…
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