Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

Paul SimonsNovember 19, 2020
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin

As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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Paul SimonsApril 27, 2020
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Paul Simons: MAA blast from the past – Virgin ‘Still Red Hot’

Virgin Atlantic (now tottering on the Covid-19 brink) celebrated 25 years of disrupting the airline market, giving BA a kick…
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Paul SimonsApril 9, 2020
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Paul Simons: MAA blast from the past: Smash ‘Martians’

I was working on my masters at Lancaster University’s Management School when a note was pinned to our notice board…
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Paul SimonsApril 2, 2020
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Paul Simons: MAA blast from the past – Nike

It is hard to believe now how weak Nike was in relation to other brands in Europe in the early…
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Paul SimonsMarch 31, 2020
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Paul Simons: MAA blast from the past – Heineken

Heineken 1985 by Lowe Howard-Spink I joined Gold Greenlees Trott (GGT) in 1984 and found a place with widely diverging…
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Paul SimonsSeptember 18, 2019
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Paul Simons: myths and reality at the Star & Garter

Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a…
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Paul SimonsAugust 20, 2019
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Paul Simons: is double vision the issue at M&C Saatchi?

It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be…
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Paul SimonsFebruary 12, 2019
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Paul Simons: the perils of in-housing and Specsavers

I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful…
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Paul SimonsNovember 15, 2018
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Paul Simons: retail times are a changin’ but is John Lewis changing in the right direction?

It ‘s that time again when the John Lewis Christmas TV spot is revealed although not the best kept secret…
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