Paul Simons: the ad that restored my faith in advertising

The latest in our tribute to late MAA partner Paul Simons.

It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence.

Audi does it with its  latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with. Sondheim’s ‘Send in the clowns’ as the audio is one of those rare moments, and what a fantastic product demo, done with style, imagination and relevance.

A compelling and highly entertaining series of potential driving mishaps caused by clowns on the road where the car anticipates the situation. The full stop is “Audi technology, clown proof.”

Well done Audi and BBH, this a great example of why I wanted to work in advertising all those years ago!

PS Creative Scale:: 10/10

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About Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

One comment

  1. 100% with you on this Paul. Has to be one of my favourite ads for a long time. It’s a fine example of how a product demo Ad can be emotionally engaging while still communicating a product’s features and benefits – yes, the classic features and benefits, without a purpose insight. And, to cap it all, production craftmanship at its best. Superb.