In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing.
Tom features in a new documentary featuring industry leaders such as Martin Sorrell, CEO of WPP, Cindy Gallop, Keith Weed, the CMO of Unilever and many others. It’s well worth a watch here.
Next they look at the news from America that investigations firm K2 Intelligence and media auditor Ebiquity have launched media contract services. Both worked on the the ANA media transparency reports published in June.
Finally, Tom and David review the latest success of Omnicom’s Hearts & Science, which has just added telecoms giant AT&T’s $3 billion US media account to the Procter & Gamble task it has already won.
The success means Heart & Science now ranks as one of the leading agencies in the US having only been in existence for less than a year. Very impressive.