Tag Archives: world cup

BBH Sport makes early bid to steal the World Cup for bwin

The World Cup is almost upon us, bringing a welcome opportunity for advertisers and creative agencies to show their finest. And, every four years, worrying about the budget is given a red card: it’s football innit? Betting giant bwin enters ...

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W+K gets down with the kids for England World Cup reveal

We all know now who knew who was in the England World Cup squad before we did, Wieden+Kennedy in making this film for the Football Association. Well done them for keeping a lid on it (COO Neil Christie probably threatened ...

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Budweiser carpet bombs Russia for the World Cup

A vast air fleet of drones are setting out from St Louis USA – via Brazil, Nigeria and China – to carpet bomb Moscow. Has Trumpy finally lost it with these Russians? No, we’ll have to wait for that one. ...

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Wieden+Kennedy sets out to win the World Cup for England

Advertising a football team or, indeed, any sports team, is a potential nightmare: what if they don’t do very well? Which will be on the mind of Wieden+Kennedy as the agency takes on the UK’s Football Association, specifically the England ...

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BETC Paris set to play key role in 2024 Olympics

Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West ...

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Why £500m for Neymar is a PR investment

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

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Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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