Gareth Southgate is out in Russia doing a pretty good job of atoning for his notorious missed penalty at Euro 96, when he kicked the ball straight at the German goalkeeper and took the blame for England’s failure to bring ...
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The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official ...
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The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...
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Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual ...
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Over the next few weeks social media channels will be updated to reflect every significant moment of the 2018 World Cup – the goals, the joy, the sadness and the glory, all played out on our feeds in real time. ...
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May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By VCCP. Buzzman produced an animated epic for Delsey. WCRS’ debut for Sky Mobile was a lively effort, no mean feat ...
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Qatar Airways has a few problems on its hands as the Gulf state is under siege from some of its neighbours and its planes therefore have to take the long way round. It’s looking on the bright side though in ...
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Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...
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We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in ...
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