world cup
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Advertisers
Oh dear, now it’s VAR with ads on
We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning…
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Analysis
Peter Stefou: how a summer of sport shows that TV is not just surviving it’s thriving
Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to…
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World Cup: Adidas edges Nike (and Spotify) in brand battle
The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands…
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Nike fast forwards to 2033 – with China for the World Cup
Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike)…
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Nike comes back for second helping in World Cup wake
There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup…
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Proof that data works – for savvy goalies anyway
At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra.…
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Has M&S missed an open goal with Gareth’s waistcoat?
The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should…
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Gareth Southgate’s famous Pizza Hut ad is a little less painful to watch in 2018
Gareth Southgate is out in Russia doing a pretty good job of atoning for his notorious missed penalty at Euro…
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World Cup winners so far – brands that is
The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to…
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