Tag Archives: world cup

World Cup winners so far – brands that is

The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official ...

Read More »

Neil Davidson: four own goals from the Russia World Cup

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...

Read More »

More balls from Adidas as World Cup picks up steam

Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual ...

Read More »

Best ads of 2018: BBH Sport for bwin leads in May

May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By VCCP. Buzzman produced an animated epic for Delsey. WCRS’ debut for Sky Mobile was a lively effort, no mean feat ...

Read More »

180 Kingsday makes frantic World Cup debut for Qatar

Qatar Airways has a few problems on its hands as the Gulf state is under siege from some of its neighbours and its planes therefore have to take the long way round. It’s looking on the bright side though in ...

Read More »

Lidl’s World Cup campaign misses an open goal

Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...

Read More »

BBC Creative stitches together a Russia World Cup epic

We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in ...

Read More »