Tag Archives: world cup

Nike fast forwards to 2033 – with China for the World Cup

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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Proof that data works – for savvy goalies anyway

At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word ...

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Has M&S missed an open goal with Gareth’s waistcoat?

The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and ...

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World Cup winners so far – brands that is

The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official ...

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Neil Davidson: four own goals from the Russia World Cup

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...

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