world cup
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BBC tells us that fans own football too – but do they?
“This game belongs to all of us” says the BBC in a new ad propsing that it’s the fans who…
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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MAA Ad of the Week: World Cup Nike scores once again
It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor…
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BBC goes downbeat for the World Cup nobody wants
FIFA’s choice of Qatar from the imminent World Cup has been a spirited attempt to finish off football. The old…
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‘Fearless’ Puma gets its World Cup retaliation in first
Could the world tire of football one of these days? Or at least turn away from its incessant barrage and…
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Budweiser kicks off World Cup bid – with own goal
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser…
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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TSB lines up five media agencies, Media Agency Group wins Qatar World Cup digital task
UK bank TSB has shortlisted Havas Media, Initiative Media, Blue449, the7stars and Goodstuff – an interesting mix of network and…
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Nat West pitches Freddie against Freddie
Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile…
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