Tag Archives: world cup

MAA Ad of the Week: World Cup Nike scores once again

It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor Adidas’ teeth gnashing. ‘Footballverse’ certainly delivers, with a big dose of good humour as well as the usual footballing pyrotechnics. ...

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BBC goes downbeat for the World Cup nobody wants

FIFA’s choice of Qatar from the imminent World Cup has been a spirited attempt to finish off football. The old game will probably survive the ministrations of these greedy old bandits but it might be a close run thing. It’s ...

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‘Fearless’ Puma gets its World Cup retaliation in first

Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...

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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up

The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is kicking off its marketing effort with ‘Believing is magic,’ a spin on its ‘Real Magic’ platform. With, presumably, marketing partner ...

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Nat West pitches Freddie against Freddie

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

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Oh dear, now it’s VAR with ads on

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...

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