world cup
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Coke cranks up the VAR tension
Coca-Cola has been sponsoring the FIFA World Cup in various guises since 1950 (the year mighty England deigned to enter…
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McDonald’s unveils its World Cup (nearly) X1
Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species…
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Is a user-friendly Roy Keane enough for Sky Bet?
Football is the gift that keeps on giving – even when you’re retired. David Beckham is now apparently one half…
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Leith walks the line between hope and reality for Tennent’s World Cup bid
It’s all football from now on in, so we may as well go with the flow. But please, so-called England…
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Lola shows its comedic genes live on
Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG…
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Fox Sports conjures a winning World Cup game
It’s going to be World Cup assault and battery over the summer as the United States tackles the beautiful game…
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BBC tells us that fans own football too – but do they?
“This game belongs to all of us” says the BBC in a new ad propsing that it’s the fans who…
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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MAA Ad of the Week: World Cup Nike scores once again
It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor…
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