UK bank TSB has shortlisted Havas Media, Initiative Media, Blue449, the7stars and Goodstuff – an interesting mix of network and independent agencies – for its media account formerly held by Dentsu Aegis-owned Vizeum. TSB marketing director Pete Markey says the ...
Read More »Nat West pitches Freddie against Freddie
Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...
Read More »Oh dear, now it’s VAR with ads on
We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...
Read More »Peter Stefou: how a summer of sport shows that TV is not just surviving it’s thriving
Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...
Read More »World Cup: Adidas edges Nike (and Spotify) in brand battle
The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – ...
Read More »Nike fast forwards to 2033 – with China for the World Cup
Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...
Read More »Nike comes back for second helping in World Cup wake
There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...
Read More »Proof that data works – for savvy goalies anyway
At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word ...
Read More »Has M&S missed an open goal with Gareth’s waistcoat?
The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and ...
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