Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. ...
Read More »
It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor Adidas’ teeth gnashing. ‘Footballverse’ certainly delivers, with a big dose of good humour as well as the usual footballing pyrotechnics. ...
Read More »
FIFA’s choice of Qatar from the imminent World Cup has been a spirited attempt to finish off football. The old game will probably survive the ministrations of these greedy old bandits but it might be a close run thing. It’s ...
Read More »
Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...
Read More »
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All ...
Read More »
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is kicking off its marketing effort with ‘Believing is magic,’ a spin on its ‘Real Magic’ platform. With, presumably, marketing partner ...
Read More »
UK bank TSB has shortlisted Havas Media, Initiative Media, Blue449, the7stars and Goodstuff – an interesting mix of network and independent agencies – for its media account formerly held by Dentsu Aegis-owned Vizeum. TSB marketing director Pete Markey says the ...
Read More »
Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...
Read More »
We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
