Tag Archives: world cup

Wieden+Kennedy sets out to win the World Cup for England

Advertising a football team or, indeed, any sports team, is a potential nightmare: what if they don’t do very well? Which will be on the mind of Wieden+Kennedy as the agency takes on the UK’s Football Association, specifically the England ...

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BETC Paris set to play key role in 2024 Olympics

Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West ...

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Why £500m for Neymar is a PR investment

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

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Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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New Planet of the Apes film causes World Cup storm

One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers for it certainly frightened the horses – and the nation’s children apparently – when they were shown in the ad ...

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