Tag Archives: world cup

Advertising a football team or, indeed, any sports team, is a potential nightmare: what if they don’t do very well? Which will be on the mind of Wieden+Kennedy as the agency takes on the UK’s Football Association, specifically the England ...

I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant ...

Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West ...

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

180 Amsterdam has produced this chirpy number hymning Qatar Airways and its tie-up with FC Barcelona (Qatar Airways is Barca’s first shirt sponsor). It shows the lads – Messi and co. – on their holidays. Gas-rich Qatar is the controversial ...

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers for it certainly frightened the horses – and the nation’s children apparently – when they were shown in the ad ...

Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of the year the irony’s not lost of me. It’s here that the Internet Advertising Bureau is hosting a social conference ...