Tag Archives: world cup

Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...

The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – ...

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word ...

The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and ...

Gareth Southgate is out in Russia doing a pretty good job of atoning for his notorious missed penalty at Euro 96, when he kicked the ball straight at the German goalkeeper and took the blame for England’s failure to bring ...

The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official ...

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...