Nat West pitches Freddie against Freddie

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series.

One of the stars of that show was Andrew “Freddie” Flintoff, who’s everywhere now of course.

NatWest and agency M&C Saatchi have been telling us ‘we are what we do’ for a few years now (well, yes..) but it’s done something arguably more useful to highlight its long involvement with cricket by making a machine that can recreate any ball in cricket history, so long as there’s a film of it. And it’s done so with Flintoff’s fearsome over against the Aussies back in 2005.

With Freddie at the crease.

A present from a bank! For cricket fans anyway.

And a timely effort at that.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.