The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and shirt.
The embattled retailer has woken up to this with a few ads.
Do they do the business?
Here’s a press ad.
And a sign outside Wembley for M&S’ annual meeting.
You’ve got the whole country going bananas and this is the best they can come up with?
MAA creative scale: 0.