This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...
Read More »New Planet of the Apes film causes World Cup storm
One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers for it certainly frightened the horses – and the nation’s children apparently – when they were shown in the ad ...
Read More »Paul Vallois of Partners Andrews: the other World Cup is the battle to maximise social media
Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of the year the irony’s not lost of me. It’s here that the Internet Advertising Bureau is hosting a social conference ...
Read More »ESPN cracks World Cup ads with US call to arms
I’m just about to go off and watch the Belgium/US game in the World Cup – so unless you read this story in the next 30 minutes you probably won’t be interested. But I think this ad for ESPN is ...
Read More »Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...
Read More »Paul Simons: when you’re betting on England (or any sports team) be sure to have a Plan B
I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup? Over this last weekend I was surprised to see several spots on TV very clearly believing England would still be ...
Read More »YouTube pulls Ladbrokes ad over Christ the Redeemer’s World Cup football shirt
Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to pulled from YouTube when someone spotted it featured the famous Christ the Redeemer statue in Rio kitted in out in ...
Read More »Goal for Pepsi Max in new AMV/BBDO campaign
In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the world trying to row in on it. The problem for most is forging a connection between the overpaid extra-terrestrials performing ...
Read More »Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?
Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly brave, featuring a team of clones taking on Nike’s human stars – who ‘Risk Everything’ – even though they’re in ...
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