Tag Archives: world cup

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers for it certainly frightened the horses – and the nation’s children apparently – when they were shown in the ad ...

Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of the year the irony’s not lost of me. It’s here that the Internet Advertising Bureau is hosting a social conference ...

I’m just about to go off and watch the Belgium/US game in the World Cup – so unless you read this story in the next 30 minutes you probably won’t be interested. But I think this ad for ESPN is ...

It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...

I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup? Over this last weekend I was surprised to see several spots on TV very clearly believing England would still be ...

Those betting boys do have their run-ins with the authorities and this Danish World Cup film for Ladbrokes had to pulled from YouTube when someone spotted it featured the famous Christ the Redeemer statue in Rio kitted in out in ...

In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the world trying to row in on it. The problem for most is forging a connection between the overpaid extra-terrestrials performing ...

Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly brave, featuring a team of clones taking on Nike’s human stars – who ‘Risk Everything’ – even though they’re in ...