Tag Archives: world cup

Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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New Planet of the Apes film causes World Cup storm

One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers for it certainly frightened the horses – and the nation’s children apparently – when they were shown in the ad ...

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ESPN cracks World Cup ads with US call to arms

I’m just about to go off and watch the Belgium/US game in the World Cup – so unless you read this story in the next 30 minutes you probably won’t be interested. But I think this ad for ESPN is ...

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Adidas bites off more than it can chew with Luis Suarez

It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...

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Goal for Pepsi Max in new AMV/BBDO campaign

In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the world trying to row in on it. The problem for most is forging a connection between the overpaid extra-terrestrials performing ...

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Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?

Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly brave, featuring a team of clones taking on Nike’s human stars – who ‘Risk Everything’ – even though they’re in ...

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