Best ads of 2018: BBH Sport for bwin leads in May

May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By VCCP.

Buzzman produced an animated epic for Delsey.

WCRS’ debut for Sky Mobile was a lively effort, no mean feat in the mobile market.

But betting giant bwin’s World Cup effort ‘Who Stole The Cup?’ from BBH Sport was the clear winner: compelling, entertaining and finely crafted. The best World Cup ad so far although Wieden+Kennedy’s ‘Londoner’ for Nike is noteworthy too.