Best Ads of the Year

In the spirit of choosing some proper non-purposey advertising I loved the ludicrous (geddit) role of the product at the heart of a big, fun idea. Hope United was born during the men’s Euros in 2021 and, this year, we ...

For Ad of the Year I chose this ad from Belvedere, with the great Daniel Craig. This is the type of commercial that marks an era. Daniel Craig ditches his James Bond costume and gets crazy à la Christopher Walken ...

Running a successful, stable business is not easy, but VCCP continues to do it with energy and honesty, year after year. It’s about time that MAA singled them out as our Agency of the Year. Other agencies to be shortlisted ...

My pick for Ad of the Year is “Camping” for Twix. It is the kind of object that we were all waiting to come back after months of watching serious content that weighs a bit on you. This ad is ...

My choice for Ad of the Year is the BBC News film ‘Trust is Earned.’ This stopped me in my tracks when I saw it while watching TV and left me speechless. Real world impact, it’s what this job is ...

The Epica awards, chosen by specialist journalists (not us) have finished their deliberations and chosen a number of Grand Prix: • RESPONSIBILITY: “Anti Look – the life-saving QR design”, Scholz & Friends (Germany), Johanniter-Unfall-Hilfe • PR: “The Name Catalogue,” TRY ...

Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the Year, unlike the last two years dominated on both the creative and new business front by Uncommon Creative Studio. The ...

Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world filled with unrest and uncertainty, sport provides a brief respite. Football elevates that respite. The beautiful game. The people’s game. ...

No, not that awful campaign with Idris Elba – ‘Booking.com, booking.yeah’ (what data-driven insight produced this stroke of genius?) – but adam&eveDDB’s spin on the Women’s Euros. The Women’s Euros seem to have used up most of adland’s 2022 big ...