Best Ads of the Year

It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers ...

Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi & Saatchi, latterly as worldwide ECD on GSK and Deutsche Telekom. He is a multiple award winner at all the major ...

Wasn’t Ryan Reynolds a film star once? The gin entrepreneur and Maximun Effort production company owner has turned his omni-talented hand to a few ads as well. Now he’s entered the Christmas lists with this newbie for dating service Match, ...

This year’s awards season is different (for obvious reasons) and a panel of judges from Uncommon, BBH, 180, DUDE London and BBDO came together in a mixture of socially distanced and Zoom judging for the Kinsale Shark Awards. Two pieces ...

Gaming seems to be taking over much of the world – but you wouldn’t know it if you’re not a gamer, it’s a closed universe. EA Sports claims it’s moved “from visual to visceral” with these two new offerings and, ...

The Shark Awards have launched their 2020 awards season and are now open for entries in advertising, digital, design, short film and music video. There are some changes to this year due to the Covid-19 pandemic. The awards will still ...

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But ...

The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has ...

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...