Best Ads of the Year

Where does creative advertising fit into the spectrum of services that the various contenders for marketing budgets are now offering? From the consultancies to the ad-based holding companies, nobody seems quite sure. It’s accepted that it’s no longer all about ...

We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper ...

Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because – for those who survived a few years – recollections tend to be the good bits. But there’s also a ...

Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with another inimitable invention ‘dolph-a-sloth.’ W+K manages to make Three likeable, no mean achievement for a mobile provider. Come on Vodafone, ...

Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl Iris and her new kitten Thula (cats are notoriously curious, of course). Iris was locked in her own world until ...

Wieden+Kennedy Amsterdam has won The Glenlivet globally. The Glenlivet, owned by Chivas Brothers, claims to be the world’s oldest single malt whisky and the number one such brand in the US. Global brand director Miriam Eceolaza says: “Wieden+Kennedy Amsterdam is ...

There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut campaign for Seat. This is tough on FCB Inferno’s new Sport England ad, and others, but car advertising is a ...

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international network of companies based on Hornby’s London agency CHI. CHI/T&P are 49 per cent owned by WPP so m/SIX enjoys ...