Best Ads of the Year

MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But ...

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Maximus awarded exclusive Notting Hill Carnival Out of Home contract

The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has ...

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Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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Best ads of 2019: LinkedIn, HP, Canal+ feature in October

London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good ...

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