Tag Archives: world cup

Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits. Here’s a new teaser with Wayne Rooney: And ‘Winner Stays’: So we can expect Rooney caught in ...

It’s the World Cup soon (wake up at the back) and McDonald’s in the US has produced this winning ‘trick shots’ film courtesy of DDB Chicago. There’s an online game to go with it here. No burgers and, thank the ...

This is a bit more like it – we all thought the World Cup was about football (cut to more shots of a beaming and suspiciously oiled Ronaldo) when actually it’s an excuse to launch another baby boom. Or it ...

With a week to go to the World Cup in Brazil the international game is mired in scandal – again – thanks to the machinations of world governing body FIFA and the Qataris who appear to have bent the rules ...

Here’s an ad for Chile’s World Cup football team from Banco de Chile featuring the Chilean miners who got stuck underground following a mining accident shortly after the 2010 Word Cup and were, miraculously, rescued. Brave men all, of course, ...

The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against Liverpool, thereby scuppering their title chances, but not against Athletico ...

The new Adidas World Cup campaign featuring Lionel Messi sports the rather strange line ‘All In or Nothing’ – the meaning of which has become clear (mercifully). Adidas, an official World Cup sponsor unlike rival Nike, wants people to sign ...

Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina wunderkind and by far its biggest property, who has yet to unleash his Barcelona wizardry in a national shirt. I’m ...

The World Cup’s almost upon us (you know that because Wayne Rooney’s got a dodgy foot) and even Nike must be surprised at the early lead it’s taken in the perennial battle with official World Cup sponsor Adidas. Its opening ...