The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration and creativity or an excuse ...
Read More »Partners’ Matt Williams: my Top Tips for Cannes (and what women really want)
Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made the June pilgrimage to Cannes. Will I miss it? I tell people I won’t – and in a way, that’s ...
Read More »Matt Williams of Partners: best ads of 2016
Best ads of 2016 I started this by trying to think up a clever theme. Perhaps go for campaigns all created in South America, or that all made clever use of outdoor advertising. But let’s face it, now’s not the ...
Read More »Matt Williams: all style and no substance – the dire state of modern-day car marketing
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful ...
Read More »Matt Williams: positivity, perspective and persistence – lessons from America’s best creative directors
Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this article would be titled something along the lines of ’10 things you can learn from Pokemon Go.’ Or perhaps even ...
Read More »Matt Williams: proof Cannes can do inspiration
Depending on how you approach the Cannes Lions, you can come away from the festival feeling either incredibly cynical or incredibly inspired. And I’ll admit that I’ve been on both sides of the divide over the years. This time round ...
Read More »Matt Williams: Cannes 2016 – is it time to kill off creative director ‘rock stars?’
The Cannes Lions festival is so much better when it’s not pandering to celebrities and is instead taking a genuine look at the past, present and future of creativity. That’s why the best session of the week so far has ...
Read More »Matt Williams: Is Cannes this year going to be re-invention or just recycled bullshit?
It seems that every year, the Cannes Lions event starts earlier and earlier. It seems that every year the festival location and schedule gets bigger and bigger. And yes, it seems that the bars get busier and busier. Monday used ...
Read More »Matt Williams: Advertising Week Europe is raising important issues – but let’s cut the ‘celebs’
There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their ...
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