Author Archives: Matt Williams

Matt Williams
Matt Williams is head of content at Partners Andrews Aldridge.

Matt Williams of Partners: best ads of 2016

Best ads of 2016 I started this by trying to think up a clever theme. Perhaps go for campaigns all created in South America, or that all made clever use of outdoor advertising. But let’s face it, now’s not the ...

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Matt Williams: positivity, perspective and persistence – lessons from America’s best creative directors

Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this article would be titled something along the lines of ’10 things you can learn from Pokemon Go.’ Or perhaps even ...

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Matt Williams: proof Cannes can do inspiration

Depending on how you approach the Cannes Lions, you can come away from the festival feeling either incredibly cynical or incredibly inspired. And I’ll admit that I’ve been on both sides of the divide over the years. This time round ...

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Matt Williams: Advertising Week Europe is raising important issues – but let’s cut the ‘celebs’

There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their ...

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