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Advertisers
Matt Williams: women buyers do agree with Cannes Lions judges – some of the time
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of…
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Partners’ Matt Williams: my Top Tips for Cannes (and what women really want)
Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made…
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Matt Williams of Partners: best ads of 2016
Best ads of 2016 I started this by trying to think up a clever theme. Perhaps go for campaigns all…
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Advertisers
Matt Williams: all style and no substance – the dire state of modern-day car marketing
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely…
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Matt Williams: positivity, perspective and persistence – lessons from America’s best creative directors
Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this…
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Matt Williams: proof Cannes can do inspiration
Depending on how you approach the Cannes Lions, you can come away from the festival feeling either incredibly cynical or…
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Matt Williams: Cannes 2016 – is it time to kill off creative director ‘rock stars?’
The Cannes Lions festival is so much better when it’s not pandering to celebrities and is instead taking a genuine…
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Matt Williams: Is Cannes this year going to be re-invention or just recycled bullshit?
It seems that every year, the Cannes Lions event starts earlier and earlier. It seems that every year the festival…
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Advertisers
Matt Williams: Advertising Week Europe is raising important issues – but let’s cut the ‘celebs’
There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little…
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