W+K gets down with the kids for England World Cup reveal

We all know now who knew who was in the England World Cup squad before we did, Wieden+Kennedy in making this film for the Football Association. Well done them for keeping a lid on it (COO Neil Christie probably threatened the team with his fabled early morning meetings if they transgressed).

It’s the FA getting down with the kids (unlikely) but W+K pulls this stuff off very well.

It’ll all end in tears of course but we live in hope.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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