We all know now who knew who was in the England World Cup squad before we did, Wieden+Kennedy in making this film for the Football Association. Well done them for keeping a lid on it (COO Neil Christie probably threatened the team with his fabled early morning meetings if they transgressed).
It’s the FA getting down with the kids (unlikely) but W+K pulls this stuff off very well.
It’ll all end in tears of course but we live in hope.
MAA creative scale: 7.