More balls from Adidas as World Cup picks up steam

Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad.

The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual Adidas properties in an excitable effort from 72andSunny.

But really it’s all balls.

MAA creative scale: 3.

PS Just noticed that Emma Hall liked this more than me. But we’re a broad church.

PPS Iris Worldwide is also helping out with some other stuff including this interesting Instagram effort featuring Gabriel Jesus.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.