Tag Archives: the&partnership

Andre Moreira of Team Toyota picks his Desert Island Ads

Andre Moreira is ECD of The&Partnership’s Team Toyota, a spanking new agency network formed to handle Toyota across Europe. I don’t like desert islands. They’re boring. I prefer having people around. Plus, I’d be out of a job. No advertising ...

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Wall St Journal shows its perky side in new T&P campaign

Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond. Most ads for corporate this and that aren’t much fun either, ...

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ID Mobile pillories over-hyped phones with SIM-only ads

Challenger mobile network iD Mobile is sending up the hype around tech launches – think Apple’s bewildering new line-up – with an online and social campaign through The&Partnership’s AllTogetherNow for its SIM-only offer. Is one reason people are prepared to ...

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The&Partnership hires Moreira as creative head of new Toyota agency

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be ...

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The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP

Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things ...

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Former M2M boss Alastair MacCallum moves to Hornby’s m/SIX

The&Partnership’s Johnny Hornby is a great snapper-up of unconsidered trifles (he rescued Jonathan Stead’s Rapier some years ago)) and now he’s snapped up M2M’s former CEO Alistair MacCallum as the new CEO of T&P’s WPP-backed media agency m/SIX. Jess Burley ...

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