Tag Archives: the&partnership

ID Mobile pillories over-hyped phones with SIM-only ads

Challenger mobile network iD Mobile is sending up the hype around tech launches – think Apple’s bewildering new line-up – with an online and social campaign through The&Partnership’s AllTogetherNow for its SIM-only offer. Is one reason people are prepared to ...

Read More »

The&Partnership hires Moreira as creative head of new Toyota agency

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last ...

Read More »

T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

Read More »

The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be ...

Read More »

The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP

Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things ...

Read More »

Former M2M boss Alastair MacCallum moves to Hornby’s m/SIX

The&Partnership’s Johnny Hornby is a great snapper-up of unconsidered trifles (he rescued Jonathan Stead’s Rapier some years ago)) and now he’s snapped up M2M’s former CEO Alistair MacCallum as the new CEO of T&P’s WPP-backed media agency m/SIX. Jess Burley ...

Read More »

The&Partnership launches new brand experience agency – CHI wins RNIB

Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. ...

Read More »

Now Oliver tries its hand at programmatic media

In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg. Trigg has founded and worked for a number of online ad companies, latterly as VP of advertising at ComScore. Oliver ...

Read More »

The&Partnership raids Publicis for £240m Toyota Europe creative and media

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

Read More »