The&Partnership has scooped another big piece of international business, this time with AllTogetherNow – now labelled a digital creative agency – winning Avon’s global corporate digital work. ATN won the business following a pitch.
ATN is tasked with unifying the cosmetic company’s brand, delivering corporate messages to over 50 markets and localising work across all Avon’s channels to help the home selling cosmetic giant’s six million representatives worldwide.
On top of its commercial activities Avon has to date donated over $1 billion to various causes, including its Avon Breast Cancer Promise and Avon Promise to Help End Violence Against Women and Girls.
Avon executive director communications Natalie Deacon says: “Engaging our teams across the world, in places as diverse as Mexico, Russia, South Africa and the Philippines, and uniting them all under one Avon story is a task that plays to the strengths of AllTogetherNow. We’re proud of the past 130 years of standing tall alongside all the fantastic women we work with globally, and are looking forward to helping them share this story.”
ATN MD Steve Parker says: “Working with Avon is a fantastic opportunity. It’s given us the chance to build the company’s corporate communications worldwide, and we’re really excited to start helping Avon showcase all the amazing work they do, and the brilliant principles they stand for.”
T&P (once CHI&Partners) has expanded dramatically in recent years and now employs over 1500 staff worldwide with what it calls its in-sourced network, a combination of staff in client offices with co-ordinating hubs in London and elsewhere. Clients include Toyota and Lexus in Europe, News UK and TalkTalk in London, The Wall Street Journal in New York, TELUS in Canada and RBS in Edinburgh.