The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee.
Disabled athletes have become something of a boon for advertisers seeking impact and Italian fencer Beatrice Vio, who was also scarred by meningitis in her youth, certainly makes an impact here. Aside from the grittiness you expect, a bit of Italy – the masterwork of that great set designer in the sky – helps too.
About as good as these can be.
MAA creative scale: 8.