The&Partnership hits the target for Toyota Paralympics

The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee.

Disabled athletes have become something of a boon for advertisers seeking impact and Italian fencer Beatrice Vio, who was also scarred by meningitis in her youth, certainly makes an impact here. Aside from the grittiness you expect, a bit of Italy – the masterwork of that great set designer in the sky – helps too.

About as good as these can be.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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