The&Partnership London has been appointed as the full-service agency for Secret Cinema, the entertainment pioneer that mixes theatre and film to turn cinematic classics into experiences.
T&P, including media agency m/SIX, has been appointed to handle strategy, media, social and content for the brand.
Secret Cinema shows range from underground smaller scale events such as ‘The Handmaiden’ or ‘Prometheus’ where neither the title nor the location is revealed in advance to large-scale productions with up to 100,000 audience members in “secret” abandoned locations. These have included Star Wars, Moulin Rouge and Back to the Future.
Secret Cinema CEO Max Alexander says: “In 2007, Secret Cinema pioneered a new genre of entertainment. As we celebrate ten amazing years we’re now looking at how we can develop the format to continue wowing our audiences. We look forward to working with The&Partnership’s new-model team of creatives, brand strategists and digital media gurus, who are as ambitious about Secret Cinema as we are.”
T&P London CEO Sarah Golding says: “This is a super-cool brand and the perfect client for our new model – giving us the opportunity to flex our diverse talents to take the phenomenal Secret Cinema brand to the next level.”