Online estate agents were supposed to be the equivalent of no win no fee lawyers, you pay a fee only if it’s sold. Some are more complex than that now. Housesimple has appointed The&Partnership London to relaunch the brand with a new identity and a punchy TV and online campaign reminding punters that it charges £995 if the house is sold, nothing if it isn’t.
Housesimple CEO Sam Cook says: “After ten years in the market, we needed to refresh our branding to properly demonstrate the great service we offer to consumers – and ‘Housesimple, house sold’ does just that. We’re thrilled that we can step into spring with a new, refreshed brand identity that communicates our brand ethos and award-winning offering.”
Well it’s miles better than the latest atrocity from Purple Bricks, featuring a father at a wedding who should clearly be sectioned.
One quibble: why Housesimple instead of House Simple? Is it because it sounds like how simple? Or simply that spaces between words are banned these days.
MAA creative scale: 6.5.