British Gas was nobody’s favourite when energy bills soared and owner Centrica’s profits rose dramatically (along with the bonus for its spectacularly moustachioed CEO – not a good look.)
Bills have fallen somewhat but it’s going to be a rugged winter for lots of us so BG and agency The&Partnership are getting their retaliation in first with an offer of half-price electricity between 11am and 4pm on Sundays; rewarding customers, it says, for “more sustainable” energy use. Not a bad idea.
So, as the supporter of Team GB, it’s roped in Tom Daley, Katarina Johnson-Thompson and Paralympian Ellie Simmonds to take part in a different kind of 11-4 race.
Not a bad idea either. Nicely done.
MAA creative scale: 7.5.