Tag Archives: the&partnership

The&Partnership dresses Toyota in drag for Aygo campaign

Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love ...

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CHI wins P&G breakthrough with Lenor win

It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on ...

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Andre Moreira of Team Toyota picks his Desert Island Ads

Andre Moreira is ECD of The&Partnership’s Team Toyota, a spanking new agency network formed to handle Toyota across Europe. I don’t like desert islands. They’re boring. I prefer having people around. Plus, I’d be out of a job. No advertising ...

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Wall St Journal shows its perky side in new T&P campaign

Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond. Most ads for corporate this and that aren’t much fun either, ...

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ID Mobile pillories over-hyped phones with SIM-only ads

Challenger mobile network iD Mobile is sending up the hype around tech launches – think Apple’s bewildering new line-up – with an online and social campaign through The&Partnership’s AllTogetherNow for its SIM-only offer. Is one reason people are prepared to ...

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The&Partnership hires Moreira as creative head of new Toyota agency

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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