The&Partnership’s AllTogetherNow (ATN) is running its first digital-based campaign for big new client Avon. The message is that Lip Tattoo is designed for “wherever the night takes you” – which is a bit cheeky for Avon. Actually it means it’s long-lasting.
The campaign roll out across VOD, digital out of home, display and social including influencers charged with creating Instagram stories.
Avon director of beauty and advertising Stephen Rendu says: “At Avon we believe makeup should be high performing and fun and AllTogetherNow have really captured this sentiment for Lip Tattoo. We’re excited by the new direction this campaign takes the brand in and we’re confident this will grab our audience’s attention.”
Consider all those touch points touched.
MAA creative scale: 6.5.