The&Partnership has been appointed by Coty as global lead creative agency for Wella Professionals, its flagship brand aimed at the hair salon sector.
Coty Professional Beauty CMO Laura Simpson says: “Wella Professionals (founded in 1880) is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”
Coty VP Creative Excellence Sam Southey says: “This is another important step in our journey to partner with the best creative talent in order to drive our brands further forward. We’re excited to strengthen our strategic and creative bench with The&Partnership, propelling one of our iconic brands to a bright future.”
Coty, headed by CEO Camillo Payne, is one of the world’s biggest beauty companies with revenue of $9bn, now also owning a number of big brands it bought from Procter & Gamble.