The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch.
AllTogetherNow (ATN) has been tasked with building the brand identity of Nelsons’ natural healthcare products across the world, underlining the brand’s claim to be the world’s number one emotional wellbeing brand and delivering a consistent tone of voice for Nelsons across all channels.
Nelsons has sold natural healthcare products, including its Rescue remedy, since it was founded in London’s Mayfair in 1860. ATN will target all ages with a particular focus on 25-34 year old women.
Nelsons Healthcare global communications manager Alison Hunter Pease says: “We’re looking forward to growing our online presence for our key brands across the world. At Nelsons we have a fantastically engaged audience who will benefit from a portfolio of more united brands, and we’re confident ATN are the right agency to deliver all of this for us.”