The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch.
Nelsons has sold natural healthcare products, including its Rescue remedy, since it was founded in London’s Mayfair in 1860. ATN will target all ages with a particular focus on 25-34 year old women.
Nelsons Healthcare global communications manager Alison Hunter Pease says: “We’re looking forward to growing our online presence for our key brands across the world. At Nelsons we have a fantastically engaged audience who will benefit from a portfolio of more united brands, and we’re confident ATN are the right agency to deliver all of this for us.”