T&P makes bold debut for US fashion brand Chico’s

Women don’t grow older they grow bolder, or so we’re told in this sparky debut ad for Miami-based fashion company Chico’s from The&Partnership’s New York outpost. Well we’re not going to disagree with that – especially this year – oh no.

T&P’s North America operation (it also has agencies in Canada) seems to be building a niche, the New York office for niche clients (although Chico’s still spends about $30m a year on advertising).

MAA creative scale: 7.

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