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Can PG Tips rediscover glory days with an agency review?
I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets…
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Mother sets sail for China with new TSLA partnership
Mother Holdings and Singapore-based The Secret Little Agency (TSLA) are in advanced negotiations to form a partnership in the Far…
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Is Mother’s all-black IKEA ad a win for inclusivity?
Diversity/inclusivity, there’s no escaping it. Not that we should of course but sometimes it pops up and you miss it.…
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Mother hires raft of creatives for New York and LA
Creatives seem to be joining agencies in swathes these days, recently we had an influx at Leo Burnett London and,…
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Mothers’ goodbye tour for Boots continues with new No 7
Mother seems to be making more ads for Boots since it lost the account to Ogilvy and WPP – the…
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Mother give us the whole chicken – but is that enough?
Mother makes its debut for KFC with this campaign ‘the whole chicken,’ designed to show that it sources its chickens…
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Is IKEA’s new lion an Everyday Wonder?
IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam? Here’s the latest featuring…
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Vauxhall and VW show that car advertising is a broad church
Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of…
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Mother misfires at the Stella Artois party
Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem…
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