Tag Archives: heineken

One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all ...

How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol? So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from ...

Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only ...

Desperados is a tequila-flavoured beer from Heineken (each to their own..) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in ...

The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it ...

Heineken is now sponsoring Formula One, to the tune of $200m a year it seems, and Publicis Italy is kicking off the deal with a new ad featuring three times world champ Jackie Stewart – politely declining the sponsor’s product. ...

Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle ...

Last year we waved goodbye to Foster’s’ multi-award winning ‘Good Call’ campaign from adam&eveDDB featuring ockers Brad and Dan. This was followed by a new ad, ‘Why the hell not?’ which looked like a new campaign but now Foster’s is ...

What do you do when someone gives you ticket to a Champion’s League game but you really want to watch it with your mates? This is the dilemma facing Mauro in Heineken’s new campaign from Publicis Italy. One that’s resolved, ...