Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more.
As Champions League sponsor it has lots of opportunities to show people gathering around a Heineken (and the match) and here’s a typically good natured offering from agency Publicis Italy, showing Heineken quaffers missing those ‘unmissable moments.’
Wonder how long it will be before they’re only allowed to show no-alcohol Heineken?
Hardly a classic but, as we said, good natured which goes a long way with a product and partnership like this.
Beer doesn’t change your life (not that of the people in the ads anyway).
MAA creative scale: 6.5.