Heineken goes minimalist in new ‘That’s Heineken’ Champions League performance

Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more.

As Champions League sponsor it has lots of opportunities to show people gathering around a Heineken (and the match) and here’s a typically good natured offering from agency Publicis Italy, showing Heineken quaffers missing those ‘unmissable moments.’

Wonder how long it will be before they’re only allowed to show no-alcohol Heineken?

Hardly a classic but, as we said, good natured which goes a long way with a product and partnership like this.

Beer doesn’t change your life (not that of the people in the ads anyway).

MAA creative scale: 6.5.

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Champions League featured heineken publicis italy

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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