Goodby Silverstein for Liberty Mutual: can jokes ride to the rescue of adland creativity?

We observed the other day that Wieden+Kennedy HQ in Portland was becoming quite the comedy factory, latterly for Orange Vanilla Coke. Another venerable US agency Goodby Silverstein & Partners is giving it a run for its money in the comedy stakes too.

Here’s its new creation LiMu the Emu (and handler Doug) for insurance firm Liberty Mutual.

As my friend Adscam’s George Parker, now the self-styled Bionic Man, points out, GS&P has a formidable heritage with such creations.

There’s much debate these days about the changing role of advertising at a time when digitally-driven “addressable media” seems to have taken over the world. And one of the best ways to show that creativity still has a role to play is to make us laugh.

British agencies used to be pretty good at this too – but you have to go back a long way. This blurry epic from CDP for Heineken being one.

With the devil in the detail: Caesar going water skiing.

Liberty Mutual – MAA creative scale: 8.

One Comment

  1. For whatever it’s worth, in 2016 I published a humorous book about a man and his companion ostrich, INCIDENTAL CONTACT : THE WEIRD MENACE ADVENTURES OF O’RYAN AND HIS OSTRICH, which is available from Amazon. I’m not making big deal out of it other than to say I had the idea before they did.

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