Tag Archives: heineken

Coronavirus creativity: Publicis Italy nails it for Heineken

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at ...

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Heineken’s new WYDND ad is a case of too much MCO

Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

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Heineken buys the world a drink in new campaign from Publicis Italia

Publicis Groupe may be navigating problems but one of the jewels in its crown is Publicis Italia, not least for its work on Heineken. Here it is challenging stereotypes, not going all LGBT (some of it might be) but riffing ...

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Heineken gets the measure of Daniel Craig’s James Bond

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic. Daniel Craig is limbering up ...

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Adam&eveDDB thinks big for Amstel’s Bridges on bridges.

Adam&eveDDB is rightly lauded for its big ideas (and big productions to go with them) although maybe it should steer clear of horses in future. In its big debut for Heineken’s Amstel it offer us a very large Jeff Bridges, ...

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Coulthard shows surprise comedy credentials for Heineken

Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy. ...

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