Tag Archives: heineken

Heineken gets the measure of Daniel Craig’s James Bond

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic. Daniel Craig is limbering up ...

Read More »

Adam&eveDDB thinks big for Amstel’s Bridges on bridges.

Adam&eveDDB is rightly lauded for its big ideas (and big productions to go with them) although maybe it should steer clear of horses in future. In its big debut for Heineken’s Amstel it offer us a very large Jeff Bridges, ...

Read More »

Coulthard shows surprise comedy credentials for Heineken

Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy. ...

Read More »

Publicis Italy puts some oomph into no-alcohol Heineken 0.0

One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all ...

Read More »

Heineken’s 0.0 opens up zero alcohol

How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol? So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from ...

Read More »