Tag Archives: heineken

New Year creative: Heineken and Starling

Two of the last year’s more notable advertisers are kicking off 2022, Heineken from Publicis Italia/Le Pub for its 0.0 no-alcohol beer and Wonderhood Studios for Starling Bank, this time aimed at businesses. Heineken is tackling the not insignificant task ...

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Post-lockdown creativity: Heineken’s Lockdown Love Story is a much-needed tonic

Has Cannes chosen its Creative Advertiser of the Year yet? Think that’s what it’s called. Heineken must be a contender: Publicis Italia has produced a string of cheery ads, including this one which celebrates a ‘Lockdown Love Story,’ without pushing ...

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Edelweiss gets lost in the Alps

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...

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Nadal serves up a retro debut for Amstel

Heineken’s Amstel has signed up tennis whizz Rafa Nadal to front its low/zero alcohol variants and here he is in ‘Choose you way to live’ for Amstel Ultra. And it’s like stepping into a time warp – the time when ...

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Publicis Italia enlists British pluck for global Heineken

Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has had a good run with Heineken and it’s back with ‘We’ll Meet Again,’ a global campaign showing ways people have ...

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Coronavirus creativity: Publicis Italy nails it for Heineken

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at ...

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Heineken’s new WYDND ad is a case of too much MCO

Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

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Heineken buys the world a drink in new campaign from Publicis Italia

Publicis Groupe may be navigating problems but one of the jewels in its crown is Publicis Italia, not least for its work on Heineken. Here it is challenging stereotypes, not going all LGBT (some of it might be) but riffing ...

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