Tag Archives: heineken

Edelweiss gets lost in the Alps

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...

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Nadal serves up a retro debut for Amstel

Heineken’s Amstel has signed up tennis whizz Rafa Nadal to front its low/zero alcohol variants and here he is in ‘Choose you way to live’ for Amstel Ultra. And it’s like stepping into a time warp – the time when ...

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Publicis Italia enlists British pluck for global Heineken

Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has had a good run with Heineken and it’s back with ‘We’ll Meet Again,’ a global campaign showing ways people have ...

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Coronavirus creativity: Publicis Italy nails it for Heineken

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at ...

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Heineken’s new WYDND ad is a case of too much MCO

Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

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Heineken buys the world a drink in new campaign from Publicis Italia

Publicis Groupe may be navigating problems but one of the jewels in its crown is Publicis Italia, not least for its work on Heineken. Here it is challenging stereotypes, not going all LGBT (some of it might be) but riffing ...

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Heineken gets the measure of Daniel Craig’s James Bond

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic. Daniel Craig is limbering up ...

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Adam&eveDDB thinks big for Amstel’s Bridges on bridges.

Adam&eveDDB is rightly lauded for its big ideas (and big productions to go with them) although maybe it should steer clear of horses in future. In its big debut for Heineken’s Amstel it offer us a very large Jeff Bridges, ...

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