Tag Archives: heineken

Heineken’s 0.0 opens up zero alcohol

How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol? So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from ...

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Desperados to take flight at 20,000 feet over Vegas

Desperados is a tequila-flavoured beer from Heineken (each to their own..) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in ...

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Mourinho shouts the Heineken Champions League from the rooftops – and he’ll be watching on TV too

The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it ...

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Droga5 New York swaps Heineken for rival AB InBev

Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle ...

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Publicis Italy scores sofa winner for Heineken

What do you do when someone gives you ticket to a Champion’s League game but you really want to watch it with your mates? This is the dilemma facing Mauro in Heineken’s new campaign from Publicis Italy. One that’s resolved, ...

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FMCG favourite 101 wins place at Heineken

London independent 101, now gaining momentum after a slowish start in life, has been added to Heineken’s global roster. 101 will work on Amstel and Desperados, among other brands. Heineken moved most of its global business out of Wieden+Kennedy last ...

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