Tag Archives: heineken

Publicis Italy puts some oomph into no-alcohol Heineken 0.0

One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all ...

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Heineken’s 0.0 opens up zero alcohol

How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol? So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from ...

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Desperados to take flight at 20,000 feet over Vegas

Desperados is a tequila-flavoured beer from Heineken (each to their own..) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in ...

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Mourinho shouts the Heineken Champions League from the rooftops – and he’ll be watching on TV too

The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it ...

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Droga5 New York swaps Heineken for rival AB InBev

Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle ...

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