Nadal serves up a retro debut for Amstel

Heineken’s Amstel has signed up tennis whizz Rafa Nadal to front its low/zero alcohol variants and here he is in ‘Choose you way to live’ for Amstel Ultra.

And it’s like stepping into a time warp – the time when the right one was Martini, if you were armed with a speedboat and something in a swimming costume.

By Central Films in Mallorca. Rafa smiles a lot.

Quite refreshing in its retro way – although not sure that’s intentional.

MAA creative scale: 3.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.