Tag Archives: heineken

FMCG favourite 101 wins place at Heineken

London independent 101, now gaining momentum after a slowish start in life, has been added to Heineken’s global roster. 101 will work on Amstel and Desperados, among other brands. Heineken moved most of its global business out of Wieden+Kennedy last ...

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Heineken helps out Daniel Craig in SPECTRE tie-up

If you offered the real James Bond a Heineken, even after saving him from a baddie, he’d probably think you weren’t his kind of girl. But Heineken is banking on the Bond franchise for its big marketing push this year ...

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Post-Heineken Wieden+Kennedy says hello to AB-InBev’s Bud Light and Corona

One door opens as another closes: Wieden+Kennedy New York has won giant brewer Anheuser-Busch InBev’s whopper account, just a week or so after losing rival Heineken to Publicis Worldwide. W+K gets the ginormous Bud Light account in the US plus ...

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Heineken heads to Publicis Worldwide

Here’s an interesting current campaign for Heineken, ‘Dream Island,’ essaying what lots of booze companies do today in their marketing: a competition. Which seems to the strategy of choice for beers and the like, a way of selling aspiration without ...

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Heineken is the Cannes ‘creative marketer of the year’

Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...

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