Heineken’s 0.0 opens up zero alcohol

How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol?

So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from Publicis Italy fits in well enough with its ‘Open’ theme.

What do you ask for though? A zero zero or a nought nought?

MAA creative scale: 7.