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How long will it be before the only beer (or indeed any beverage) you can advertise will be zero alcohol?
So it’s sensible for Heineken to launch 0.0 non-alcohol beer (but is it still beer?) and this launch campaign from Publicis Italy fits in well enough with its ‘Open’ theme.
What do you ask for though? A zero zero or a nought nought?
MAA creative scale: 7.
